Series

Principles of Design

In this series, I will be taking a deep dive into the various elements and principles of design to help YOU use them to improve your visual communication and connect better with your audience.

Articles in this series

The Almighty Line and How To Use It

Dan BatesDan Bates
Apr 1, 2022

Line is the Building Block of All Things Visual Line is the simplest, most common, and possibly most effective element of design. It almost feels...

The Almighty Line and How To Use It

Contrast in its Many Forms

Dan BatesDan Bates
Apr 8, 2022

You can see the word contrast used in a variety of ways in the worlds of design, art, and photography. The word carries many definitions and meanings,...

Contrast in its Many Forms

Proportion, Repetition, and How Graphic Designers Achieve Emphasis

Dan BatesDan Bates
Apr 15, 2022

Principles of Design Series: Proportion & Repetition Have you ever noticed that on most restaurant menus, there are always a few items that are...

Proportion, Repetition, and How Graphic Designers Achieve Emphasis